Wait where was I? Did Playstation Home launch? Did Sony tell anyone? Where is the marketing? Our resident editor Mike (aka PS3 fanboy) have been discussing the lack of marketing for many key concepts and titles for Sony, most notably in my opinion Playstation Home. I for one was under the impression before this years E3 that they had planned to cancel the project but today marked the official reality that my assumption was in fact incorrect. Now this isn’t the full fledged Home experience, they are just calling Home now an open beta for everyone to try out. I hope a year from now I look back on this post and laugh I really do, but I really have been a big skeptic on not only the need of Home but also its marketing. The next Second Life? Do we really need another?
My big question is for a service that Sony has obviously sprayed a grip load of money at, where is the marketing. Tell me why I want to use this service again. Am I missing something here, or is Sony going to launch Home and let it fade? You have to know Sony is sweating the poor sales of the Holiday season, this was supposed to be Sony’s year. With the quiet launch of Home, and an underselling LittleBigPlanet, what is Sony to do? Here’s a thought let us know why we want Home? So far all I have heard is that it is free and that you don’t have to use it if you don’t want. Come on Sony we all know you can do better!
To me Home is trying to do to much when in fact it should be a great place for social networking something that right now is to hard to do. Having been in the beta, I realize that building up your crib is great, and heck sitting down for a game of pool is nice. But they are trying to make Playstation users come together and I still don’t think Sony has their online strategy down. My friends list feels archaic in comparison to Xbox Live, and Trophies is an idea that to me was forced upon the PS3 and not necessarily all that strongly implemented.
Playstation Home to me was Sony’s chance to branch out from the Xbox 360, and originally in concept it sounded great. But most people want something easy to use but rich in features. Home is still rather rough around the edges and is definitely geared for the tech savvy at heart. If you want my prediction by this time next year Home will be a distant memory, or at least an abandoned wasteland with your avatar scratching his or her head wondering what went so wrong for this ill-fated online application.
The owner and editor-in-chief of Darkstation.com. I've been apart of the website since 2002 and purchased the website in 2010. Owning and running Darkstation is a dream come true. I love video games and I love writing and talking about them even more.