EA To Integrate Microtransactions In All Games
Electronic Arts has expressed their interest in Dead Space 3-style microtransactions by implementing them in their upcoming games. Games Industry provided a quote from CFO Blake Jorgensen who spoke at the Morgan Stanley, Media & Telecom Conference:
“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”
Online transactions has been a hot button issue for a while now, beginning with EA’s Project Ten Dollar, yet Dead Space 3‘s implementation of an in-game store (allowing players to speed up weapon upgrades via cold, hard cash) seems to have ignited the issue. I can’t speak for the game myself, I’ll let my colleagues do that, but I’m willing to bet those who vehemently disliked its existence are about to make a whole lot of noise. With online connectivity taking on a bigger role within video games these days (and in those yet to come), do you think this will be the straw that breaks the camel’s back or is the inclusion of microtransactions in full priced games a necessity to keep the business of making games healthy?
Like this Article? Share it!
THE UNITED STATES DISTRICT COURT
TIFFANY(NJ), LLC., a Delaware
TCOWORLD.COM d/b/a SHOPLUXURY.US d/b/a
TIFFANY4EVER d/b/a TIFFANYEVER d/b/a
IT IS HEREBY ORDERED that Tiffany’s Motion for Final Default Judgment is GRANTED, and JUDGMENT is entered in favor of the Plaintiff Tiffany
5. Pursuant to 15 U.S.C. § 1117(a) Tiffany is awarded investigative fees against XX in the amount of $2,209.34, for which let execution issue;
(a) manufacturing or causing to be manufactured, importing, advertising, or promoting, distributing, selling or offering to sell counterfeit and infringing goods using the Tiffany Marks or works protected by the Tiffany copyrights;
(b) using the Tiffany Marks or Tiffany Copyrights in connection with the sale of any unauthorized goods;
(c) using any logo, and/or layout which may be calculated to falsely advertise the services or products of Defendant XX, www.Esilver2go.com, www.Tiffany4ever.com, www.Shopluxury.us, www.Tcoworld.com, and/or any other website or business, as being sponsored by, authorized by, endorsed by, or in any way associated with Tiffany;
(f) using any reproduction, counterfeit, copy, or colorable imitation of the Tiffany Marks or Tiffany Copyrights in connection with the publicity, promotion, sale, or advertising of any goods sold by XX, www.Esilver2go.com, www.Tiffany4ever.com, www.Shopluxury.us, www.Tcoworld.com, and/or any other website or business, including, without limitation, jewelry, pendants, bracelets, rings, earrings, necklaces and clothing accessories, namely, cuff-links, key rings and money clips;
(h) offering such goods in commerce;