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EA To Integrate Microtransactions In All Games

Allen February 27, 2013 News 3 Comments
Dead Space 3 PC Review

Electronic Arts has expressed their interest in Dead Space 3-style microtransactions by implementing them in their upcoming games. Games Industry provided a quote from CFO Blake Jorgensen who spoke at the Morgan Stanley, Media & Telecom Conference:

“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”

Online transactions has been a hot button issue for a while now, beginning with EA’s Project Ten Dollar, yet Dead Space 3‘s implementation of an in-game store (allowing players to speed up weapon upgrades via cold, hard cash) seems to have ignited the issue. I can’t speak for the game myself, I’ll let my colleagues do that, but I’m willing to bet those who vehemently disliked its existence are about to make a whole lot of noise. With online connectivity taking on a bigger role within video games these days (and in those yet to come), do you think this will be the straw that breaks the camel’s back or is the inclusion of microtransactions in full priced games a necessity to keep the business of making games healthy?

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I'm just your average Joe who enjoys playing and writing about video games. My interest in gaming goes beyond playing them as I'm fascinated by its cultural impact on our society.

  • http://twitter.com/SpectralHunt Jonathan Miley

    Well this is great!
    In other news, I’m sarcastic.

  • http://www.darkstation.com Joel Szerlip

    So far EA really hasn’t abused this too bad. Tiger Woods 13 was a little sketchy. In Dead Space 3 there was no reason to pay for anything unless your super impatient or just want to blow stuff up right from the start.

    What worries me is the slippery slope that could take place. Having to grind for 30 hours or pay a buck. I have no problem with that on free to play games but not for $60.

  • http://twitter.com/Ashleychittock Ashley Chittock

    FIFA has had microtransactions in full flow for a couple of years. You have to purchase the right to do things that you can do out the box in Pro Evo Soccer, too (like edit the database). It hasn’t really gotten in the way YET as it’s just fringe enough that only hardcore players notice the content is missing, but if they go further there’ll be hell to pay.

    The future looks ugly for all this stuff, it really does.

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